Why subscribe?

Get smarter. Save time. Make life easier. Those are the benefits you’ll get from our extensive research into neuroscience and behavioral economics, all culled down to easy-to-understand and action-oriented snippets. We do all the research so you don’t have to.

Stay up-to-date

You won’t get decades-old tips and research. You’ll get bleeding-edge research backed by real-life, real-people examples.

Join the crew

Be part of a community of people who share your interests.

To find out more about the company that provides the tech for this newsletter, visit Substack.com.

Subscribe to Instant Appeal

Science-based hacks to optimize your business, career, and life. Based on my best-selling book, published by HarperCollins.


Vicki Kunkel

Author of Instant Appeal: The 8 Primal Factors That Create Blockbuster Success (Harper Collins). Former broadcast journalist, multi-award-winning digital media designer. Book ghost writer for three national politicians and two Fortune 100 CEOs.